Practically Functional

Partnering with brands we love!

DIY and craft projects anyone can do!

Practically Functional is a fast-growing DIY and crafts blog that reaches over 6.6 million people a year!
Monthly Pageviews
Unique Visitors
Total Reach (Unique/Social/Email)
Female Audience, 25-44

About Me

Jessi Wohlwend

Jessi Wohlwend

Owner and Founder
Hi, I’m Jessi! I believe that even anyone can do crafts and DIY projects, regardless of skill or experience. I started Practically Functional in 2012 as a place to share simple tutorials and easy “hacks” to help people tackle the project they’ve always dreamed of!

Practically Functional isn’t about being a “professional” DIYer or about putting together the perfect design scheme for your house. It’s about giving you all the tools and knowledge you need to take on your own DIY project, whether it’s a simple craft, finally getting your pantry organized once and for all, tackling spring cleaning, painting a room in your house, or even building a piece of furniture. I know that you can do it, and it’s Practically Functional’s mission to help!

"These days, people want to learn before they buy, be educated instead of pitched."
- Brian Clark

Brand Work

Some of my favorite brand partnerships

Project Tutorials

DIY made simple!

Highlight your product or brand with a project! Detailed, step by step instructions and stunning photos for DIY and crafts projects, cleaning tips, and recipes!


Cleaning Tips (2016 Most Popular Post!)

Product Highlights

Quality content, engaged audience

Showcase your product with engaging copy and gorgeous photographs!


Enbrighten Cafe Lights


MARQUEE® Interior Color Collection


Air™ Cordless Lift Upright Vacuum

Lifestyle & Family

Personal and relatable

Let me share how your brand or product can easily integrate into anyone's home and life!

Partnership Options

Let's create a partnership that fits your needs! Here are some of the options I offer.

Social Media Promotion

  • 1 unique social media shoutout including photo
  • 2-3 high resolution brand photos
  • Scheduled to maximize brand exposure
  • Ability to target or promote to a specific audience

Sponsored Post

  • 1 unique project, tutorial, or recipe
  • Engage with your target audience in an authentic way
  • 1 blog post
  • 2-3 high resolution brand photos
  • Social media promotion
  • Email newsletter inclusion


  • 1 unique project, tutorial, or recipe
  • Visually engage with your target audience in an authentic way
  • 1080p HD video
  • Short form square cropped video for social media, or full length tutorial style video
  • 2-3 high resolution brand stills for promotion use
  • Social media promotion
  • Email newsletter inclusion

Sponsored Post Bundle

  • 4 unique projects, tutorials, or recipes
  • 4 blog posts
  • 1 post per quarter to help consistently engage with your target audience in an authentic way
  • 2-3 high resolution brand photos per post
  • Scheduled to maximize brand exposure throughout the year
  • Social media promotion for all posts
  • Email newsletter inclusion for all posts

NOTE: All sponsored content is written by me (Jessi Wohlwend); Practically Functional does not accept guest posts from brands or sponsored content written by brands. All sponsored content follows FTC guidelines, including a disclosure at the beginning of the content and the use of nofollow links.


What our clients have to say!

Jessi's Discount Tire feature was a huge hit with not only her readers, but also the folks and fans of the well-known tire brand...resonated well with her fans and followers...garnered great engagement. (Read full article...)

Discount Tire via Find Your Influence

Your genuine enthusiasm for the product was truly unparalleled, and we loved seeing the beautiful photos of the finished front steps project! Your post was really true to our Sikkens ProLuxe brand messaging.

PPG Industries via Burson-Marsteller

Get in touch

Still have questions? Contact us!

LocationChicago, IL

Find out moreAbout Me